GlossaryProduct marketing
Definition
Product marketing
The cross-functional discipline of bringing products to market through positioning, messaging, pricing, launch, sales enablement, and competitive intelligence.
Product marketing is not a branch of marketing. It is the connective tissue between product, sales, and marketing.
At a 50 to 200 person SaaS company, the PMM is usually the only person who sees every function and is held accountable to deals won.
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