For account executives
Walk into every competitive call prepared, even the ones you did not see coming.
The prospect says they are also evaluating Klue. You have 30 seconds. Open your phone. Scan the Clinch battlecard. Walk into the answer.
The pain
You already know the problem.
You run 4 to 7 calls a day. Between calls: prep, CRM updates, follow-ups, Slack. You walk into a competitive demo having skimmed the prospect's LinkedIn and maybe glanced at the internal battlecard. Mid-demo, the prospect mentions a competitor. Bad answer means the deal velocity slows. Great answer sets the narrative for the rest of the evaluation.
- Walking into competitive calls underprepared because the battlecards are stale
- Hearing a competitor objection for the first time on a live call
- Asking the PMM for a battlecard update on Monday and not getting one until Wednesday
- Losing a deal to a competitor and being unable to articulate why on the post-mortem
- Being held accountable for win rates against specific competitors you have no intel on
What Clinch does for aes
The system, not another dashboard.
01
Battlecard in your pocket, updated weekly
Every competitor your company tracks gets a battlecard auto-updated when they ship or change pricing. One-page, mobile-first, scannable in 30 seconds.
02
Landmine questions and objection responses
Not generic talking points. Specific questions that expose a weakness without attacking, and the one line that resolves the objection you hear most.
03
Pricing intel when they have it
Competitor pricing updates the day they publish them. Never get blindsided by a prospect saying 'their pricing is 40 percent lower now' again.
04
No login. Any device. Any time.
Public share URL. Copy it into Salesforce, Slack, or your phone's browser. Every rep on your team has access without an extra seat.
The economics
Your PMM pays 79 dollars per month. You get the tool free. The ROI is every deal you do not lose because the competitor shipped something you did not know about.
Common objections
The questions we hear most.
- Is this tool for me or for the PMM?
- Both. The PMM buys. You use. Battlecards on every competitor, via public share link, from any device. Your PMM is the administrator; you are the primary consumer.
- Can I get this without my PMM?
- Usually not. The best path is to champion the tool to your PMM, Sales Director, or VP of Sales. We convert AEs to advocates who then drive the purchase conversation internally.
- What if my company already has Klue?
- Klue is designed for the CI team. If you are an AE and your battlecards are stale, the issue is not the tool, it is the workflow. Clinch fixes the workflow: auto-updating content, public links, tracked views.