For revenue leaders
Battlecards your reps open before every competitive call.
Klue is 15,000 dollars per year and takes six weeks to implement. Clinch is 149 per month, live in 5 minutes, and actually gets used because every battlecard is a link. Every view is tracked.
The pain
You already know the problem.
You are accountable for the number. Your win rate against specific competitors is a metric you could quote in your sleep. Your battlecards are probably a PDF from Q2 that nobody has opened this month, and you have considered Klue but the 20,000 dollar price tag and six-week implementation have killed the conversation four times already.
- Not knowing exactly where your team loses deals, or worse, having stale data
- New rep ramp time stretching to 8 weeks because competitive content is inconsistent
- Watching a specific competitor take deals and being unable to articulate why
- Being asked by the CEO to show competitive win rate and not having clean numbers
- Approving a 20K Klue contract your team will not actually use
What Clinch does for vps of sales
The system, not another dashboard.
01
Battlecards that update themselves
Seven-section battlecards regenerate automatically when a competitor changes pricing, ships a feature, or shifts positioning. No PMM bottleneck.
02
Public share links with tracked views
Every battlecard is a link a rep opens on their phone. View counts prove adoption. You can see which reps are actually prepping for competitive calls.
03
Win/loss feeding back into positioning
Deal outcomes logged in Clinch feed directly into battlecard updates. The narrative your reps use gets better every quarter because the data makes it better.
04
Claude.ai answers competitive questions with your data
Pro tier includes MCP integration: your CI data is queryable from Claude. 'Which competitor did we lose the most deals to this quarter' comes back in seconds.
The economics
149 dollars per month on Pro. Less than 1 percent of a typical Klue contract. Onboarded your whole sales team the same afternoon you bought it.
Common objections
The questions we hear most.
- Will my team actually use this?
- This is the right question, and the answer is public share links. Any rep opens a battlecard on any device without logging in. View counts are visible to you. If reps are not using it, you see that.
- Why not Klue?
- Klue is 15,000 to 25,000 per year and requires 6 weeks of implementation. Clinch Pro is 149 per month, live in 5 minutes, and gets used because the battlecards are linkable. If your company has a 3-plus person CI team, Klue might still be the fit. Otherwise Clinch.
- Does this integrate with Salesforce?
- Not natively. The public battlecard link works in Salesforce, Slack, and Teams without any integration. CRM integration is on the roadmap.