Ask Claude anything about your competitors. It answers with your real data.

What a PMM can ask

The PMM uses Claude as an always-on analyst, with the full Clinch timeline, battlecards, and win/loss data underneath.

• “Summarize every pricing change across my tracked competitors in the last 90 days.”

  Claude queries the Clinch pricing_history tool, groups by competitor, and flags the two that changed twice.

• “Which competitor has been most active this quarter and what are the three biggest moves?”

  Claude uses competitor_timeline plus search_competitive_changes to rank by change frequency and summarize the top moves.

• “Draft a one-page competitive brief for my board meeting next Tuesday.”

  Claude pulls the latest snapshots, battlecard summaries, and trend rows, then writes the brief in your voice.

What a founder can ask

Without a PMM hire, the founder uses Claude as the CI function. Every question is answered against real data, not a web search.

• “What changed with Acme Corp since our last fundraise?”

  Claude queries competitor_timeline with a date window and returns a ranked change list with context.

• “Is there a pattern across my three closest rivals I should worry about?”

  Claude uses competitive_landscape to surface parallel moves (e.g., three pricing shifts in the same window).

• “What are the top three competitive objections I should prep for in next week's fundraise?”

  Claude reads your battlecards plus your positioning template and writes objection responses a VC would accept.

What a VP of Sales can ask

Competitive enablement and pipeline analysis, answered in natural language against the same data the battlecards are built on.

• “Which competitor has the most deal pressure on our pipeline right now?”

  Claude combines deal_outcomes with search_competitive_changes to identify the rival showing up most in recent losses.

• “Give me the five-minute prep brief for tomorrow's call with Globex.”

  Claude fetches the Clinch battlecard, adds recent change context, and shapes it into a verbal briefing.

• “How has our win rate against Acme moved quarter over quarter, and what changed on their side?”

  Claude correlates deal_outcomes with competitor_timeline to explain the trendline, not just report it.

What an AE can ask

Live-call prep and post-call debrief, answered on a phone between meetings without opening a dashboard.

• “I have a call in 10 minutes with a prospect evaluating Klue. Give me a landmine question and two objections to prep for.”

  Claude fetches the Klue battlecard, returns a specific landmine question and the top two objections with responses.

• “What changed with Crayon in the last 30 days that might come up in a call?”

  Claude uses competitor_timeline scoped to 30 days and returns bullets the AE can skim in 20 seconds.

What a sales enablement lead can ask

Program design, adoption measurement, and rep coaching, each grounded in the actual battlecard and deal data.

• “Which battlecards have been viewed the fewest times this month, and which competitors are in the most deals?”

  Claude surfaces the mismatch between adoption and market pressure so you know where to focus rep coaching.

• “Draft a 15-minute rep certification quiz on our top three competitors.”

  Claude reads your battlecards and generates scenario-based questions a new AE must answer to pass certification.