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Competitive intelligence, written for operators.
Short posts, concrete playbooks, and honest takes for the PMMs, founders, and sales leaders doing the actual work.
- Sales enablementApril 28, 20267 min read
How to build a battlecard without a CI tool
You do not need competitive intelligence software to produce a useful battlecard. One page, seven sections, 90 minutes. Here is the exact template sales reps actually open.
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- Competitive intelligenceApril 28, 20266 min read
Competitive intelligence tools for solo product marketers
If you are the only person at your company tracking competitors, most of the tools marketed at product marketers are built for a team of five you do not have. Here is what actually works.
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