Blog
Competitive intelligence, written for operators.
Short posts, concrete playbooks, and honest takes for the PMMs, founders, and sales leaders doing the actual work.
- PricingOctober 15, 20267 min read
A competitor just changed their pricing: what to do in the next 48 hours
In a 2026 survey, three in four software companies had changed their pricing or packaging within a year, so expect at least one competitor to do it. A playbook for product marketers: confirm exactly what changed, work out what kind of move it is, brief sales the same day, and decide whether to respond at all.
Read the post →
- Competitive intelligenceOctober 8, 20267 min read
How to read a competitor's careers page (and when not to trust it)
Job postings often show where a competitor is putting money before any launch is announced. They also include ghost jobs, evergreen listings and roles that never get filled. Here is how we read them, which patterns are worth telling sales about, and which to ignore.
Read the post →
- Competitive intelligenceSeptember 25, 20268 min read
What we are seeing in competitive intelligence right now, and what teams actually want
Competitors change pricing every few months, buyers arrive with a shortlist already formed, and reps rate their own readiness at 6 out of 10. Here is what the data says is happening, what the people doing the work keep asking for, and where that leaves a small team.
Read the post →
- Competitive intelligenceSeptember 24, 20268 min read
Most competitor website changes are noise: how to find the ones that matter
We read every change our own monitoring flagged on competitor websites for a month. Most were screen-reader widgets, half-typed animations and cookie banners. Here is what fooled us, and how to tell a real competitor move from a page that only flickered.
Read the post →
- Win/loss analysisSeptember 16, 20267 min read
Your biggest competitor is "no decision": how to track it and win against it
Research on millions of sales calls puts 40% to 60% of lost deals down to buyers who never chose anyone. Here is why most win/loss programs miss it, how to measure it, and what to do about it.
Read the post →
- Sales enablementMay 19, 20269 min read
Claude skills for sales teams: the workflow that replaces your battlecard PDF
Your reps already use Claude. Anthropic's skill format makes Claude their competitive workspace. This is the honest playbook for what to install, what triggers each skill, and how to write back to your CI tool from inside a chat.
Read the post →
- Sales enablementMay 1, 20267 min read
How to get your sales team to actually use battlecards
You spent two weeks building a battlecard. Reps opened it twice. Here is the honest reason your battlecards get ignored, and the four changes that fix adoption inside a quarter.
Read the post →
- Sales enablementMay 1, 20265 min read
How often should you update competitive battlecards
Most PMMs update battlecards quarterly. That is at least 4x too slow. Here is the cadence that actually keeps battlecards trustworthy, broken down by what changes and how fast.
Read the post →
- Competitive intelligenceMay 1, 20268 min read
Using Claude for competitive intelligence
Claude is the most powerful AI for competitive intelligence work in 2026. Here is the honest accounting of what Claude can do alone, where it falls down, and how the Model Context Protocol changes the calculus.
Read the post →
- Sales enablementApril 28, 20267 min read
How to build a battlecard without a CI tool
You do not need competitive intelligence software to produce a useful battlecard. One page, seven sections, 90 minutes. Here is the exact template sales reps actually open.
Read the post →
- Competitive intelligenceApril 28, 20266 min read
Competitive intelligence tools for solo product marketers
If you are the only person at your company tracking competitors, most of the tools marketed at product marketers are built for a team of five you do not have. Here is what actually works.
Read the post →