For product marketers
Competitive intelligence that actually reads the landscape for you.
You are the only person tracking competitors, and no one on your sales team actually reads the battlecard. Clinch fixes both problems at 79 dollars per month.
The pain
You already know the problem.
A solo PMM is asked to do CI, product launches, positioning, and enablement with no team. Competitive work becomes a weekend hobby that never feels done, and the battlecards you build on Sunday night are stale by Wednesday.
- Being the only person tracking competitors and knowing it is not enough
- Finding out about a competitor's new pricing two weeks after launch, from a customer
- Producing battlecards that your sales team does not actually open
- Answering the same executive questions each quarter with slightly different numbers
- Losing half of Sunday to manual competitor research you cannot sustain
What Clinch does for pmms
The system, not another dashboard.
01
Daily snapshots with AI interpretation
Every competitor you track gets scraped daily. Claude reads each change in the context of your positioning and tells you what it means.
02
Weekly digest that reads like a memo
Monday morning: one branded email per week summarizing competitive moves across your whole landscape, with a strategic observation your CEO can forward.
03
Auto-updating battlecards with public links
Seven-section battlecards tuned to your voice. Every public share link works on a phone with no login. Your AEs open them mid-demo.
04
Claude.ai queries your CI data on Pro
Native MCP server turns Claude into a competitive intelligence interface over your own timeline and battlecards. Zero dashboard required.
The economics
79 dollars per month on Starter. Replaces 5 to 10 hours per month of manual research. Pays for itself in time saved, not in features.
Common objections
The questions we hear most.
- Can I just use ChatGPT for this?
- ChatGPT can analyze one competitor today. It cannot track five of them every week, remember last quarter, or send your sales team a battlecard before their next call. Clinch is the ongoing system. ChatGPT is the occasional deep dive.
- How is this different from Klue or Crayon?
- Self-serve. About 95 percent cheaper. Built for the solo PMM, not a CI team of 3 to 10 people. Live in 5 minutes, not 6 weeks.
- Will my sales team actually use it?
- Public share links, no login required, auto-updating. Sales teams use what is effortless. You can see view counts in the dashboard.