For founders
Your weekend competitive research session is cancelled.
You are doing PMM work between investor meetings. Every Monday morning, Clinch delivers what would take you four hours to produce. Five minutes to set up.
The pain
You already know the problem.
At 500K to 5M ARR, you have no PMM. You are the PMM, between fundraising, product roadmap decisions, and the customer escalation that just came in. Competitive work gets squeezed into 90 minutes every other Sunday and feels half-done when you ship it.
- Not knowing what competitors are doing, and feeling that gap during fundraise conversations
- Wasting 3 hours every other weekend on manual competitor research in Notion
- Walking into a board meeting unable to crisply answer 'how are you different from X'
- Finding out about competitor launches from Twitter, always a step behind
- Losing a deal to a competitor you did not know was a threat
What Clinch does for founders
The system, not another dashboard.
01
5-minute setup, Monday-morning delivery
Add competitors, write your positioning in 60 seconds, and Clinch takes over. You do not have to log back in. The digest arrives every Monday.
02
Competitive brief on demand
One click generates a fresh cross-competitor brief for a board meeting, investor update, or team planning session. Landscape snapshot, not a data dump.
03
Claude-native workflow
On Pro, Claude.ai queries your Clinch data directly. Ask 'what changed with Acme this month' and Claude answers from your real timeline, not a web search.
04
Battlecards your future sales hires inherit
The seven-section battlecard template works for your first rep and your tenth. When you hire a PMM, you hand them a system, not a blank page.
The economics
79 dollars per month on Starter. 149 on Pro with Claude.ai integration. The 20 hours per month you stop spending on competitive research is worth more than any feature you would ship with that time.
Common objections
The questions we hear most.
- I already use Claude for this.
- Yes, and Clinch makes Claude better at it. The MCP server means your existing Claude.ai becomes a competitive intelligence interface over your real data, with history, battlecards, and weekly pattern detection Claude cannot do alone.
- Do I need this before Series A?
- At 500K ARR with 3 or more identified competitors, probably yes. The value of one prevented competitive loss covers a year of subscription. The cost of the Sunday time you recover is harder to measure but larger.
- I do not have time to set this up.
- Signup is 3 minutes. First battlecard in 5. You can close the tab and Clinch delivers to your inbox every Monday without you logging back in.